KNOREX announces AI-powered Keyword Optimizer and Data-Driven Attribution model for Google Ads, Meta, Google, and TikTok

KNOREX Ltd. introduced an AI-powered Keyword Optimizer for Google Ads and a Machine Learning-based Data-Driven Attribution model for Meta, Google, TikTok, and other major native platforms, designed to help advertisers improve return on investment and reduce customer acquisition costs.

In a pilot program across 26 active campaigns, the Keyword Optimizer achieved a 31% improvement in average Cost-Per-Click by using only 4% of total spend, and generated over an additional 7% of new clicks from rotated keywords. The DDA model provides unified visibility across the customer journey and identifies which campaigns drive conversions.

The enhancements arrive as the AI-driven marketing and advertising market is projected to surge from $20.4 billion in 2024 to over $80 billion by 2030, according to Grand View Research.