Amazon DSP has integrated Comscore's privacy-forward audience targeting technology, enabling advertisers to reach non-endemic audiences across video, web, and mobile without traditional identifiers. The native integration simplifies campaign setup and leverages AI-driven signals to help brands maintain relevance in a privacy-first digital landscape.
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Sign up free →What happened
On June 24, Amazon DSP integrated Proximic by Comscore's contextual and ID-free Predictive Audience segments, allowing advertisers to reach audiences across CTV, web, and mobile without relying on traditional identifiers.
Why it matters
The integration reduces activation friction and speeds up campaign execution by embedding AI-driven targeting tools directly into Amazon DSP, letting advertisers maintain campaign relevance while navigating privacy constraints in digital advertising.
What to watch
Advertisers can now use real-time content signals within Amazon DSP to execute audience strategies, filling addressability gaps that typically required external tools or third-party data.
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