Meta's standalone AI app is generating clickbait-style articles with AI-created text and images, a test feature the company says it will deprecate

Meta's AI app, which launched in April 2025, now includes a 'For You' section populated with AI-generated clickbait-style article prompts that users can tap to generate full stories. The app previously featured a public 'Discover' feed showcasing AI-generated images and conversations.

The generated articles contain little substance, with text that repeatedly restates the premise and sourcing that is nonexistent or relies on vague references to unnamed experts. Some stories appear to be fabrications or loosely based on existing works, such as one traced to a 2018 BBC Three comedy series. The attached AI-generated images depict real people, including public figures, with common errors such as impossible hands and unnatural body angles, but carry no label indicating they are AI-generated despite Meta's stated commitment to labeling AI content.

Meta spokesperson Tracy Clayton initially stated the feature's goal is to 'suggest what's most relevant to you – such as fitness advice, meal plans, or other insights – before you even have to ask,' but later sent an updated statement removing the word 'proactively.' A third statement indicated this was 'a test for a limited number of users' and that 'Meta has no plans to move forward with this feature.'