Meta rolls out Instagram Plus, Facebook Plus, and WhatsApp Plus subscriptions globally, and begins testing AI-focused and professional subscription plans under the Meta One brand.

Meta is rolling out consumer subscription plans globally for Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), and WhatsApp Plus ($2.99/mo), offering features like profile customization, super reactions, and story insights. The company will also begin testing professional plans for creators and businesses, and AI-focused plans branded as Meta One.

For AI users, Meta One Plus ($7.99/mo) and Meta One Premium ($19.99/mo) will offer access to additional compute capacity for complex reasoning tasks and deeper video and image generation capabilities, with Premium unlocking more capacity on higher compute queries. For creators and businesses, Meta One Essential ($14.99/mo) provides a Verified badge and enhanced linksheet, while Meta One Advanced ($49.99/mo) includes search ranking boosts, analytics, and content protection notifications.

These plans allow Meta to diversify revenue streams beyond advertising by extracting more value from its existing audience, given limited growth opportunities as these apps have already achieved global saturation. Meta Verified, focused on verification and impersonation protection, will continue to operate alongside the new plans.

AI plans will begin testing next month in Singapore, Guatemala, and Bolivia. Creator and business plans will begin testing later this week in Saudi Arabia, Morocco, Thailand, and Bangladesh.