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Only 7% of Americans rely heavily on AI for news, while a majority avoid it entirely and nearly 4 in 10 would lose trust in information if AI was used to produce it.

Semafor Tech7h ago3 min read
Only 7% of Americans rely heavily on AI for news, while a majority avoid it entirely and nearly 4 in 10 would lose trust in information if AI was used to produce it.

Key takeaway

Americans are largely avoiding AI tools for news consumption, with only 7% relying on them heavily and 57% not using them at all. At the same time, a significant 39% of people said they would lose trust in information if they learned AI was used to produce it, creating a challenge for news outlets that are increasingly turning to AI in their newsrooms.

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3 Key Points

  • What happened

    A Gallup poll from May found that just 7% of US adults said they rely on AI tools "a great deal" or "a fair amount" to get news and information, while 57% reported not using the technology for news at all. When ranking regular news sources, Americans named AI chatbots and assistants least often, preferring social media as their most common source.

  • Why it matters

    As media outlets increasingly adopt AI in their reporting, a trust problem is emerging—a plurality of 39% said they would lose trust in information if they knew AI was used to produce it. This suggests that even as newsrooms integrate AI tools, audiences remain skeptical of AI-generated or AI-assisted content, which could complicate media organizations' ability to adopt the technology at scale.

  • What to watch

    The trend holds across age groups, though adults under 50 years old were slightly more likely to use AI in their news consumption compared to older Americans.

FAQ

What percentage of Americans use AI tools for news?
Only 7% of US adults said they rely on AI tools "a great deal" or "a fair amount" to get news and information, while 57% do not use the technology for news at all.
How much would people trust information made with AI?
A plurality of 39% said they would lose trust in information if they knew that AI was used to produce it.

Discussion

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