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Microsoft CEO Satya Nadella told the Wall Street Journal that the industry should shift away from a "winner-take-all frontier model race" toward focus on access, cost, and trust. The company is rolling out lower-cost AI tools including Copilot Cowork, an autonomous agent that lets users choose from multiple models for longer-running tasks, and is reportedly considering hosting models from DeepSeek.
Why it matters
Microsoft remains a major partner of OpenAI and has signed a multibillion-dollar agreement with Anthropic, yet Nadella's message signals the company wants AI customers to have choice across multiple models, including cheaper options. This suggests Microsoft sees competitive advantage in openness rather than exclusive partnerships—a notable shift in how the company approaches the AI market.
What to watch
Nadella also raised concerns about job losses, safety risks, and whether the public would accept a future where only a few companies control AI development. These public warnings may influence how regulators and customers view the concentration of AI power among a handful of firms.
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