Netflix launches a game app for young children featuring characters from shows like Peppa Pig and Sesame Street, marking the streamer's first games offering specifically designed for ages 8 and younger.

What happened: Netflix announced Netflix Playground, a new game-centric app for children ages 8 and younger, available on the Apple App Store and Google Play. The app features characters from kids' entertainment including Peppa Pig, Gabby's Dollhouse, Sesame Street, and Dr. Seuss.

Why it matters: Although Netflix launched games in 2021, this is the streamer's first attempt to cater games specifically to a younger demographic. Netflix VP John Derderian stated the app's goal is to let kids "not only watch their favorite stories, they can step inside them and interact with their favorite characters."

What to watch: Parents may want to preview the app themselves before allowing their kids to access it, as Netflix content can include material that may be concerning for younger viewers.