Jeff Bezos backs $38 billion physical AI startup Project Prometheus with $10 billion funding round

Project Prometheus, an AI lab founded by Amazon's Jeff Bezos and Google veteran Vik Bajaj, has secured $10 billion in new funding that values the company at $38 billion. This is one of the largest funding rounds for an AI startup focused on physical robotics and autonomous systems.

Unlike software-only AI companies, Project Prometheus is building AI systems designed to control robots and machines in the physical world — think warehouse automation, manufacturing, and logistics. The company aims to create AI 'agents' (AI systems that make their own decisions and take actions) that can learn and execute complex physical tasks without constant human instruction.

This signals major enterprise competition for robotics AI is arriving: Amazon, Google, and other tech giants are betting billions that the next wave of productivity gains will come from AI-powered robots replacing human workers in warehouses, factories, and construction sites. For manufacturing and logistics companies, this means your operations could be reshaped by physical AI tools within 2–3 years — either as a cost-cutting tool if you deploy it, or as competitive pressure if your rivals do first.