YouTube Shorts launches AI avatar feature allowing creators to clone themselves, raising concerns about deepfakes and impersonation on the platform.

YouTube Shorts is rolling out a new AI tool that lets creators generate digital avatars that look and sound like them for use in videos

The avatars can be inserted into existing Shorts or used to generate entirely new videos, streamlining content creation

The feature reflects YouTube's conflicting approach to AI, adding generative tools while simultaneously struggling to combat AI-generated spam, deepfakes, scams, and impersonations