Bank of America maintains Buy rating on Meta, citing AI monetization and enterprise adoption as drivers of $835 price target.

Bank of America reiterated its Buy rating on Meta Platforms and maintained an $835 price target, pointing to emerging signs of AI monetization and enterprise adoption as potential drivers of the stock over the next year.

Meta has launched paid AI subscription tiers—"Meta One Plus" at $7.99 per month and "Meta One Premium" at $19.99 per month—initially rolling out in Singapore, Guatemala, and Bolivia. BofA estimates that every 1% conversion of Meta's user base to paid AI subscriptions at roughly $10 monthly average revenue per user could generate about $4.2 billion in annual revenue. The bank also highlighted Meta's newly established Enterprise Solutions unit, focused on helping businesses deploy and customize AI tools.

BofA believes enterprise AI services and cloud infrastructure represent a potentially significant long-term opportunity, noting that the broader enterprise AI and cloud market could exceed $1 trillion by 2028. CEO Mark Zuckerberg has indicated the company could eventually offer cloud-computing capacity to external customers if its AI infrastructure buildout results in excess capacity.

Risks remain, including heavy dependence on digital advertising, elevated AI-related spending, growing competition from AI-native platforms, and ongoing regulatory challenges.