DoubleVerify launches AI-powered pre-screen content controls on Meta Threads feed on May 18

DoubleVerify Holdings Inc. (NYSE:DV) introduced AI-powered pre-screen content controls on Meta's Threads feed to allow brands to avoid content they deem unsuitable before impressions are transacted, building on DV's existing post-bid brand suitability measurement on the platform.

The solution uses DoubleVerify's Universal Content Intelligence, an AI-driven classification engine that analyzes video, image, audio, and text signals. For video, the AI reviews material frame by frame using key frame extraction. The controls automatically identify and avoid content falling under DV's Brand Risk Floor and Suitability Tiers, alongside 30 additional content-level avoidance categories, with protection settings refreshed automatically on an hourly basis.

DoubleVerify is a provider of an AI-powered media effectiveness platform offering AI-based digital campaign optimization solutions and machine learning models designed to analyze digital media quality, fraud, and advertising impact.