AppLovin outlines growth strategy centered on AXON machine learning platform, consumer advertising expansion, and shareholder buybacks totaling almost $7.5 billion since 2022.

AppLovin executives said the company's AXON 2.0 model, launched in 2023, automated advertiser campaigns at larger scale; advertising revenue has grown sharply since introduction, with analysts projecting around $8 billion of revenue this year compared with hundreds of millions of dollars in 2022.

The company launched into consumer vertical with commerce about 18 months ago and is developing generative AI creative tools for smaller advertisers, including interactive end cards and video ad components, with a goal to have a first iteration of a full suite of tools available by the end of June.

AppLovin has returned capital through buybacks spending almost $7.5 billion since 2022 and increasing buybacks to $1 billion in the most recent quarter discussed; the company has not completed an acquisition in four and a half years.

AppLovin expects 20% to 30% growth over an extended period and plans growth in consumer advertising to offset any eventual slowdown in mobile gaming over the next three to five years.