Bitfarms rebrands as Keel Infrastructure and pivots from Bitcoin mining to AI data center power supply

Bitfarms, a former Bitcoin miner, recently rebranded itself as Keel Infrastructure (KEEL) and is winding down its cryptocurrency mining operations while positioning itself as a power and digital infrastructure platform.

The company built a network of computing facilities across North and South America with access to significant electrical capacity. Management is now evaluating how to repurpose these facilities to serve AI customers, since data centers require enormous amounts of power and electricity has become a major bottleneck for AI infrastructure deployment.

If the company successfully transitions to AI infrastructure, it could attract long-term customer contracts that provide more predictable revenue, and investors may begin valuing it as an AI infrastructure owner rather than a Bitcoin miner.