Google launches $100 AI Ultra plan and reduces top tier to $200/month, adds Gemini Omni model and Gemini Spark agent

Google introduced a new $100/month AI Ultra plan for developers and advanced creators, with a 5X higher usage limit in Gemini and Google Antigravity than the Pro plan, Gemini 3.5 Flash integration, priority access to Google Antigravity (an agent-first development platform), 20TB of cloud storage, and YouTube Premium. The company also reduced its existing top-tier AI Ultra plan from $250 to $200/month.

New AI models and agents are rolling out to subscribers: Gemini Omni (available to AI Plus, Pro and Ultra subscribers globally) can create content from any input starting with video and preserves character consistency across scenes; Gemini Spark (AI Ultra $100 and $200 in the U.S. only) is a 24/7 AI agent that takes action on your behalf across Google products and will roll out as Beta next week; Daily Brief in the Gemini app (AI Plus, Pro and Ultra in the U.S. only) provides a personalized morning digest from Gmail, Calendar and Gemini chats.

Google shifted from daily prompt limits to a compute-based model where usage limits refresh every five hours until reaching a weekly cap. When users hit capacity on larger models, they are shifted to smaller state-of-the-art models; AI Pro and Ultra subscribers can purchase pay-as-you-go top-up AI credits for continued access to preferred models.

Most updates start rolling out today and will be available in the coming days and weeks; YouTube Premium Lite will be included at no extra charge for paid AI Pro subscribers in select countries in the coming days, adding $8.99 in monthly value.