Amazon introduces AI-powered custom merchandise design in its Shopping app, integrated with Merch on Demand print-on-demand service

Amazon announced a new feature allowing anyone to design merchandise using AI prompts via Alexa in the Shopping app, with designs available on apparel, tumblers, and other items through Merch on Demand.

Users describe their idea to Alexa to generate a design, can edit it by clicking suggested actions or typing changes, and then purchase the printed product with Prime shipping; the feature is free to use, customers pay only for the products themselves.

The feature directly embeds AI-generated merchandise creation inside Amazon's Shopping app, lowering the barrier for consumers without traditional design skills and positioning AI-designed merchandise as a standard shopping option alongside print-on-demand competitors like Redbubble, Bonfire, Spring, and Fourthwall.

The feature is currently available only in the U.S.; supported merchandise includes T-shirts, V-necks, long-sleeve shirts, polo shirts, quarter zips, jerseys, hoodies, sweatshirts, tank tops, raglans, tumblers, and water bottles.