Meta is developing a paid AI agent called Hatch that could cost up to $200 per month, marking its first paid AI product.

Hatch is designed as a user-friendly version of the open-source tool OpenClaw. Users describe tasks in simple language, and Hatch builds working tools—such as software, scheduling systems, and email automation—from those descriptions.

Meta plans a free version and a 'Hatch Plus' subscription tier with five to ten times higher usage limits, positioning it against OpenAI and Anthropic subscriptions priced at $100 to $200 monthly. A broader US launch is scheduled for July.

Hatch will power Meta's planned AI hardware, including new smart glasses with a 'supersensing' feature and an AI pendant set for internal testing in spring 2027. CEO Mark Zuckerberg views AI agents as a revenue stream beyond advertising to help refinance Meta's AI infrastructure investments.