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Large Language ModelsAI Stocks & MarketsTHE DECODERPublished: Jun 6, 2026, 22:00 JST

Meta is developing a paid AI agent called Hatch that could cost up to $200 per month, marking its first paid AI product.

Meta is developing a paid AI agent called Hatch that could cost up to $200 per month, marking its first paid AI product.

3 Key Points

  1. Hatch is designed as a user-friendly version of the open-source tool OpenClaw. Users describe tasks in simple language, and Hatch builds working tools—such as software, scheduling systems, and email automation—from those descriptions.

  2. Meta plans a free version and a 'Hatch Plus' subscription tier with five to ten times higher usage limits, positioning it against OpenAI and Anthropic subscriptions priced at $100 to $200 monthly. A broader US launch is scheduled for July.

  3. Hatch will power Meta's planned AI hardware, including new smart glasses with a 'supersensing' feature and an AI pendant set for internal testing in spring 2027. CEO Mark Zuckerberg views AI agents as a revenue stream beyond advertising to help refinance Meta's AI infrastructure investments.

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