Amazon launches GenAI Creators Fund through Amazon MGM Studios and Amazon Web Services to support filmmakers, digital creators and startups using new tools to make cinematic entertainment.

Amazon launched the GenAI Creators Fund through Amazon MGM Studios and Amazon Web Services to support filmmakers, digital creators and startups using new tools to produce films, shows and short-form projects.

The fund connects Amazon's media business with its cloud technology arm (AWS). If creators use Amazon's tools to produce content, AWS could benefit from increased computing demand; Amazon MGM Studios could gain early access to new talent and production methods.

For investors, the fund is small compared with Amazon's broader business, but signals how the company is working to turn its technology into an advantage in entertainment.