Bumble will eliminate swiping and redesign its app later this year, CEO Whitney Wolfe Herd says

Bumble CEO Whitney Wolfe Herd confirmed in an interview with Axios that the company will remove swiping, the defining feature of 2010s dating apps, and replace it with something Wolfe Herd described as 'revolutionary for the category.'

The app redesign follows a period of user decline: Bumble's paid users fell about 21% to 3.2 million in the first quarter, down from 4 million the previous year. The company has characterized the decline as a 'deliberate reset' focused on prioritizing 'quality over quantity.'

Bumble is expected to lean into AI as part of the overhaul, including an AI dating assistant called Bee. The company's redesign is not expected to launch until the last quarter of this year.