Japanese supermarkets in the United States, especially in California, have been growing in numbers and in size.

American consumers are shopping at Japanese supermarkets during their regular weekday grocery trips, filling baskets with items such as green tea, seafood from Tokyo's Toyosu fish market, and strawberries from Shizuoka.

Tokyo Central operates at least one outlet in Emeryville, California, where staff offer handroll sushi to shoppers navigating aisles with signage in kanji and hiragana.