B2B Marketing Summit convenes in Singapore on April 23, 2026, with leaders from Canva, OpenAI, Twilio, Freshworks, Stripe, PayPal, and NVIDIA to discuss AI-era challenges.

The Ortus Club hosted the B2B Marketing Summit at Marina Bay Sands on April 23, 2026, marking the organiser's 10th anniversary. The event brought together marketing leaders from major technology and SaaS organisations to discuss evolving B2B marketing challenges in the AI era.

AI overviews reduce click-through rates by about 30 percent, and only 38 percent of top ten search results appear in AI answers, according to data shared by Ahrefs. Brand and video mentions are becoming more important as sources for the AI machine.

CMOs are shifting roles from pure marketing support to Chief Revenue Officers and securing board seats, reflecting how B2B marketing leadership is evolving amid digital-first, AI-driven landscapes and changing buyer behaviour.