Adobe data reveals AI-driven shopping surged 393% in Q1 2024, with AI visitors spending significantly more than human shoppers at US retailers

AI traffic to U.S. retail websites jumped 393% during Q1, with March alone seeing a 269% spike in AI-generated visits

AI shoppers convert at higher rates and generate more revenue per transaction compared to non-AI visitors

The dramatic increase suggests AI tools and chatbots are becoming major shopping channels for U.S. e-commerce sites