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ChatGPT now enables visual product shopping and comparisons through a new Agentic Commerce Protocol for seamless merchant integration

OpenAI BlogMar 24, 20261 min read
ChatGPT now enables visual product shopping and comparisons through a new Agentic Commerce Protocol for seamless merchant integration

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3 Key Points

  1. ChatGPT introduces richer, visually immersive shopping experiences directly within the chat interface

  2. The new Agentic Commerce Protocol enables side-by-side product comparisons for easier decision-making

  3. Merchants can integrate their products into ChatGPT to improve product discovery for users

  4. Shopping functionality becomes more interactive and engaging through enhanced visual product presentations

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