Meta's Muse hits No. 2 on US App Store with 83,000 downloads

Muse is Meta's newest push into agentic AI — software that works on people's behalf — and its early numbers arrive with a mix of signals. It has moved up the U.S. iOS charts from fourth on Wednesday to No. 2 today, yet its Android counterpart sits at No. 338 in Google Play's Productivity category, and the app is limited to the U.S. for now. Downloads through the web and WhatsApp are not counted in these estimates.

The comparison set matters. Threads was downloaded more than 4.3 million times in the U.S. on its launch day, Meta AI saw 108,000 U.S. downloads at debut, and ChatGPT topped half a million U.S. installs in under a week. The article notes this does not necessarily mean Muse is doing poorly — it may simply be taking off at a slower pace.

The competitive backdrop is Instinct, a text-message-based agent recently valued at $2.5 billion with $350 million at its disposal. Its ability to build a social graph from who people actually talk to could prove more valuable than Meta's friend graph, which mixes people users know with those they follow. Whether Muse closes that gap may hinge on timing: it arrived only days after Meta agreed to a $18 billion multistate settlement over social media's consumer harms.