Apple unveils Siri AI at WWDC, positioning it as a standalone app to compete with ChatGPT and Claude

At its annual Worldwide Developers Conference on Monday, Apple debuted Siri AI, a revamped assistant that can draw on real-time information and personal device data. The new Siri, unveiled by Apple vice president Mike Rockwell, includes a stand-alone app and customizable voices, and allows users to have longer, more detailed multi-turn conversations.

Siri AI can understand personal context and what apps across a device can do, fulfilling improvements Apple first promised in 2024. It also comes with a second version of Apple Foundation Models, capable of processing speech, text, and images, coordinated through a new system orchestrator.

Apple's software chief Craig Federighi emphasized the company's differentiation around privacy and user experience, stating that most AI providers retain personal interactions by default, leaving users to defend their own privacy. Apple's stock rose around 2% at Monday's open but slid during the WWDC keynote.