Starbucks launches AI platform to personalize customer orders and boost sales as turnaround strategy

Starbucks unveiled a new AI platform designed to recommend drinks and food to individual customers, part of the company's effort to recover from recent sales declines and attract new visitors to its stores.

The AI learns each customer's preferences from their purchase history and suggests items tailored to their taste — meaning a regular cold brew drinker might see iced drink offers, while someone who buys pastries gets breakfast pairing suggestions, instead of generic promotions sent to everyone.

For Starbucks customers and the company itself: you'll see more relevant offers in the app, which means less junk recommendations and higher chances you'll buy something you actually want; for Starbucks, higher sales per visit and better retention of customers who've been switching to competitors.

The platform is rolling out to Starbucks' existing app and in-store systems — existing users will start seeing AI-powered recommendations without needing to download anything new.