Forbes launches a new marketing podcast hosted by Linda Boff that examines Coca-Cola's AI-powered holiday campaign as a case study in how iconic brands balance innovation with cultural relevance.

What happened: Forbes today launched Season One of a new podcast series called "A Different Take," hosted by Linda Boff, President of the Forbes CMO Network. The inaugural season examines Coca-Cola and the evolving role of artificial intelligence in advertising across four episodes, featuring interviews with executives, creatives, and innovators including Jason Zada (Founder of Secret Level), Manolo Arroyo (EVP & Chief Marketing and Customer Commercial Officer at The Coca-Cola Company), Joshua Davis (Founder of Storyline Labs), and PJ Pereira (Founder of Silverside AI).

Why it matters: Marketers currently face unprecedented technological and cultural change, and real-world case studies of how established brands navigate AI adoption offer practical lessons. By unpacking Coca-Cola's approach—from years of experimentation to public reaction to the tension between innovation and storytelling craft—the podcast aims to provide an insider's playbook for what makes marketing campaigns succeed or fail in an AI-driven environment.

What to watch: Season one is now available on Spotify, YouTube, Apple, iHeart, Stitcher, Pandora, Audible, and Deezer. The podcast takes a case-study approach, examining one iconic brand each season, so future seasons will likely explore other breakthrough innovations and marketing challenges.