
Toyota's U.S. sales rose 1% in the second quarter thanks to a nearly 20% surge in hybrid sales, while General Motors fell 4.2% as consumers shifted toward fuel-efficient vehicles. Toyota now sells its bestselling RAV4 SUV only as a hybrid in key segments, reflecting a decisive move away from gasoline-only models. GM's limited hybrid lineup—restricted to a low-volume Corvette variant—has left it exposed to this shift in buyer demand.
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Toyota's U.S. deliveries rose about 1% in the second quarter, driven by a nearly 20% increase in hybrid sales. General Motors posted a 4.2% decline in the same quarter, with its largest SUVs—including the Chevrolet Suburban, which sank 20%—all seeing declines.
Why it matters
Inflation-conscious American consumers are choosing fuel-efficient hybrids from Japanese and South Korean automakers. Toyota is now selling its top-selling RAV4 SUV only as a hybrid in key segments, signaling a major shift away from gasoline-only vehicles. GM's weak hybrid portfolio—only a low-volume Chevrolet Corvette version—leaves it vulnerable as buyer preferences change.
What to watch
Toyota's RAV4 is ramping up slowly in its newest hybrid version, yet the model is already the company's top seller. GM's four largest popular SUVs and full-size pickups, which generate large profit margins, all declined this quarter.
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