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Amazon announced in June plans to invest more than €10 billion to expand operations in Europe. The investment will modernize fulfillment facilities, deploy next-generation robotics that respond to conversational text prompts, and create 25,000 new jobs. The company plans to deploy its autonomous Proteus robot in Europe in the first half of 2027 and expand its STARK robotic system that handles tote placement alongside employees.
Why it matters
Fulfillment facilities are central to Amazon's e-commerce operations, so modernizing them with robotics could improve how quickly and efficiently the company processes orders across Europe. At the same time, Amazon is committing $1 billion（約1600億円） to employee education through its Career Choice program, covering high-growth fields including cybersecurity and software development—balancing automation with workforce investment.
What to watch
Amazon plans to offer the Amazon Now ultra-fast delivery service in Manchester and Birmingham before the year's end, following its London launch. The Proteus robot deployment is scheduled for the first half of 2027, marking a key milestone in the company's European modernization drive.
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