Sustainable footwear company Allbirds pivots to AI strategy, drawing comparisons to risky dot-com era business models.

Allbirds is shifting its business focus toward artificial intelligence initiatives

The move has prompted observers to draw parallels with the speculative dot-com bubble of the late 1990s

The pivot raises questions about whether the company is chasing tech trends rather than core competencies

The strategy shift signals broader pressure on retail companies to capitalize on AI hype