Netflix partnered with Interpositive, a VFX studio, to use AI automation for visual effects work. This marks a major studio committing to AI-generated VFX at scale, moving beyond experimental pilots to production use.
Instead of hiring VFX artists to manually create scenes—a process that takes weeks and costs millions—AI can now generate effects automatically from descriptions. This cuts both the time and the number of human artists needed per project.
VFX workers globally face job cuts and reduced demand for entry-level positions. Studios can now deliver effects faster and cheaper, which means fewer contracts for the thousands of artists (mostly freelance) who depend on VFX work to earn a living. Wages for remaining positions may drop as studios compete on automation savings.
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