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Semafor TechPublished: May 20, 2026, 22:00 JST1 min read

Saudi Arabia's Qiddiya entertainment district will use Google Cloud's AI and data products to monitor operations

Saudi Arabia's Qiddiya entertainment district will use Google Cloud's AI and data products to monitor operations

3 Key Points

  1. Qiddiya, a Riyadh entertainment district controlled by Saudi Arabia's Public Investment Fund, will deploy Google's Gemini agent to monitor visitor behavior, spending, and movement patterns, and use its Q-Brain platform to assist management and staff with decision-making.

  2. Qiddiya includes a Six Flags theme park and water park, and will also feature a stadium for the men's soccer World Cup in 2034 and a Formula 1 race track once complete.

  3. Saudi Arabia is pursuing partnerships with major US firms and building data centers as part of a strategy to become a top global AI hub. HUMAIN, a government-linked company, has hired Goldman Sachs to help raise at least 20 billion riyals ($5.3 billion) for data center developments and chip purchases.

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