Saudi Arabia's Qiddiya entertainment district will use Google Cloud's AI and data products to monitor operations

Qiddiya, a Riyadh entertainment district controlled by Saudi Arabia's Public Investment Fund, will deploy Google's Gemini agent to monitor visitor behavior, spending, and movement patterns, and use its Q-Brain platform to assist management and staff with decision-making.

Qiddiya includes a Six Flags theme park and water park, and will also feature a stadium for the men's soccer World Cup in 2034 and a Formula 1 race track once complete.

Saudi Arabia is pursuing partnerships with major US firms and building data centers as part of a strategy to become a top global AI hub. HUMAIN, a government-linked company, has hired Goldman Sachs to help raise at least 20 billion riyals ($5.3 billion) for data center developments and chip purchases.