Adobe and partners launch AI tools to help creative teams produce branded content at scale while preserving artistry

Adobe has announced a strategic partnership with NVIDIA to deliver creative control and commercially safe content at scale. The company has also partnered with film studios (Wonder Studios, Promise.ai, B5 Studios) and talent agencies (CAA, UTA, WME) to build IP-immersive models that keep creatives at the center.

Adobe Firefly Custom Models and Firefly Foundry allow teams to generate brand-informed assets without disrupting workflow. At Nestlé, which operates across 180 countries with brands including Nescafé, KitKat, and Purina, workflow cycle times dropped 50%. Adobe LLM Optimizer helps Major League Baseball monitor how content surfaces across AI interfaces and make real-time adjustments.

According to Adobe research, 94% of creatives report that AI helps them produce content faster, saving an average of 17 hours per week. Content demand is projected to grow 5x over the next two years, while agentic web traffic is up 7,851% year over year and AI-powered shopping has surged 4,700%.