Hollywood actors and producers back Human Consent Standard, a new AI licensing framework that lets people set terms for use of their likeness and creative work.

RSL Media, a nonprofit cofounded by Cate Blanchett, is overseeing the Human Consent Standard. The standard is backed by talent including George Clooney, Viola Davis, Tom Hanks, Kristen Stewart, Steven Soderbergh, and Meryl Streep, along with organizations like the Creative Artists Agency and Music Artists Coalition.

The Human Consent Standard lets people set permissions for their likeness, voice, character, and creative works—granting AI systems full permission, allowing access with certain requirements, or restricting access entirely. A registry launching in June will allow people to verify their identity and set these permissions; RSL Media will then translate the terms into signals that AI systems can read.

Unlike the Really Simple Licensing (RSL) Standard, which applies to content at a specific URL, the Human Consent Standard applies to the underlying work, identity, character, or mark itself, wherever it appears. AI systems will discover the standard through a website's robots.txt page and check declarations against the registry.