Plaud, which makes AI-powered hardware for capturing meeting notes, has reached $100 million（約160億円） in subscription revenue and sold over 2 million devices, targeting professionals who want to move beyond screen-based AI.

What happened: Plaud has sold more than 2 million of its AI notetaker devices (including the Plaud Pin and Plaud Pro at $179) and grown its software subscription business to over $100 million（約160億円） in annualized revenue run rate. The company recently launched a desktop app for online meetings and introduced Plaud Teams, which offers shared memory for enterprise use.

Why it matters: Most AI companies scale through software and screens, but Plaud is building revenue from hardware that works offline during real conversations. The company says roughly 50% of device owners upgrade from the free plan (which includes 300 minutes of transcription) to paid pro or unlimited plans, showing a business model where hardware adoption drives high-margin software revenue.

What to watch: Plaud is operating in a competitive meeting-note hardware market that includes Anker, Viaim, Vibe, and Pocket. The company does not yet sell standalone software subscriptions, meaning growth depends on continued hardware sales—a potential constraint if device adoption slows.