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Large Language ModelsAI Business & IndustryNikkei AI StocksPublished: Sep 11, 2026, 16:00 JST1 min read

Amazon to serve ads inside ChatGPT via its DSP

Amazon to serve ads inside ChatGPT via its DSP

Amazon announced on the 10th that it will start placing ads into OpenAI's ChatGPT through its own ad-delivery service, which is seen as a bid to use shopping data to sharpen ad targeting.

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