Gupshup Named Meta's 'Partner of the Year' for Third Time

Gupshup, a conversational AI platform based in Mumbai, has been named Meta's 'Partner of the Year' for the third consecutive time, as announced on July 15, 2026. The award recognizes the company's sustained leadership in helping enterprises integrate Meta's latest AI innovations into their customer engagement workflows.

Central to Gupshup's achievement is its role in enabling the world's first enterprise deployment of Meta Business Agent on WhatsApp, working with Treebo Hospitality Ventures. In this deployment, customers can discover and browse hotel properties, compare options, receive personalized recommendations, and complete their booking journeys entirely through natural language conversations. Gupshup worked closely with Meta during the private beta phase to help establish enterprise deployment best practices for the solution. Beyond Meta Business Agent, Gupshup has enabled enterprises to adopt several of Meta's other recent innovations, including Direct Send API, Max Bid, and WhatsApp Voice—capabilities that, combined with Gupshup's conversational AI platform, help businesses craft richer customer journeys spanning marketing, commerce, and customer support.

Recognizing both the demand and the complexity enterprises face in adopting these tools, Gupshup has launched SuperAgent, a new offering designed to simplify the setup and configuration of advanced customer experiences. SuperAgent abstracts away much of the infrastructure and orchestration work, allowing enterprises to focus on designing and optimizing their customer journeys rather than managing the underlying technical plumbing. According to Beerud Sheth, Co-founder and CEO of Gupshup, "AI is transforming customer engagement by enabling intelligent, personalized experiences that drive real business outcomes. Our long-standing collaboration with Meta and our firm commitment to being the innovator is helping enterprises accelerate AI adoption for customer engagement at scale." The company has also been featured prominently at recent Meta events in London and Mumbai to help educate business leaders on advancing their WhatsApp-based customer interactions.

Gupshup's third 'Partner of the Year' award from Meta underscores a deepening relationship between the conversational AI platform and Meta's business messaging ecosystem. The company has positioned itself as an early adopter and implementer of Meta's newest capabilities, translating those innovations into enterprise-ready solutions. The award comes at a moment when AI-powered customer engagement on WhatsApp is gaining traction in the enterprise space, as evidenced by the world's first enterprise deployment of Meta Business Agent with Treebo Hospitality Ventures—a deployment Gupshup both powered and shaped during the private beta phase.

Gupshup's strategy of expanding its own AI capabilities—particularly SuperAgent—complements its role as a Meta partner. By simplifying the infrastructure and orchestration layer, SuperAgent lowers the barrier for enterprises to adopt Meta's ecosystem of tools (Direct Send API, Max Bid, WhatsApp Voice, and Meta Business Agent). This move suggests that Gupshup sees opportunity in the gap between Meta's product offerings and enterprises' ability to implement them at scale. The company's presence at Meta events in London and Mumbai further signals a coordinated go-to-market approach, with Gupshup serving as an educator and trusted implementer for businesses navigating AI-powered conversational commerce and support.