
What happened
TIDAL announced a new policy that prevents fully AI-generated music from being monetized or collecting royalties on its platform. The company will use automated tools to identify and remove AI-generated tracks that impersonate artists, and will tag 100% AI tracks with an "AI" badge. The policy takes effect on July 15, 2026.
Why it matters
TIDAL joins other major streaming services—Spotify, Apple Music, Deezer, and Qobuz—in cracking down on AI-generated music. The move reflects listener demand; the company said many users do not want to be exposed to wholly AI-generated music. Deezer reported that 44% of all new music uploaded to its platform daily is AI-generated, suggesting demonetization could slow the flood of such content.
What to watch
TIDAL described the policy as a "living document" open to changes as the space evolves. The company emphasized that the approach is not meant to "bash technological advancement" but to protect and reward what it calls "organic creativity" from artists.
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