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Google DeepMind announced a $75 million（約120億円） investment into indie film studio A24 on Monday. The two companies will partner to create AI tools for filmmaking, with Google DeepMind receiving feedback and guidance from leading artists. A24 is known for films including "Marty Supreme," "Everything Everywhere All At Once," and "Backrooms."
Why it matters
Hollywood has faced controversy over AI use in movies, but major studios are moving forward with AI integration. Netflix bought Interpositive (which creates AI tools for filmmakers) earlier this year, and Amazon's MGM Studios launched an AI unit last year focused on television and movie production. Google DeepMind's partnership signals that tech companies see working directly with established creative studios as a way to develop AI tools that filmmakers will actually use.
What to watch
The $75 million（約120億円） investment amount, and whether the AI tools Google DeepMind develops with A24 feedback will set a new standard for how studios integrate AI into the creative process.
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