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Amazon AI BlogPublished: Apr 17, 2026, 04:00 JST1 min read

AWS generative AI enables virtual try-on solutions to reduce online retail returns and boost customer confidence

AWS generative AI enables virtual try-on solutions to reduce online retail returns and boost customer confidence

3 Key Points

  1. Online retailers lose significant revenue due to fit and appearance uncertainties, driving high return rates and reduced purchase confidence

  2. AWS generative AI services power virtual try-on technology that creates immersive, interactive shopping experiences

  3. Virtual try-on bridges the gap between online and in-store retail by allowing customers to visualize products before purchase

  4. Implementing these AI-driven solutions reduces operational overhead, decreases customer frustration, and improves overall shopping experience

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