Needham maintained a "Buy" rating and $25 price target on Zeta Global, citing the company's new partnership with Palantir as strategically positive. The deal combines Zeta's data and AI capabilities with Palantir's Foundry platform to serve as the operating layer for Zeta's Athena product, potentially improving enterprise marketing infrastructure performance over the longer term.
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On June 24, Needham maintained a "Buy" rating on Zeta Global Holdings Corp. (NYSE:ZETA) and kept a price objective of $25. The firm cited the company's partnership with Palantir, which combines Zeta's data and AI tools with Palantir's Foundry platform to create enterprise marketing infrastructure.
Why it matters
Analysts believe Palantir's Foundry can improve performance of Zeta's Data Cloud by serving as the data operating layer underneath Athena. The partnership is seen as a strategic improvement with potential for longer-term upside, as it brings data-driven, agentic marketing capabilities to enterprise customers.
What to watch
Needham views this as a strategic improvement rather than an immediate financial catalyst, suggesting the full benefit may take time to materialize. The firm notes that while ZETA has potential, certain other AI stocks may offer greater upside potential and carry less downside risk.
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