AI video companies shift from clip generation to end-to-end production workflows for Hollywood studios

Luma AI and Google unveiled AI agents designed to guide users through entire production processes—from concept to character development to final video generation—rather than producing isolated short clips.

In a recent production of *The Old Stories: Moses* for MGM's *House of David*, Luma's AI agents reduced what typically takes about six weeks to eight weeks per hour of television to one week, with actors performing against LED walls displaying AI-generated backgrounds.

Netflix acquired Ben Affleck's AI company InterPositive in March and launched its own AI animation studio the same month; two major Hollywood studios already use Luma's AI agents, though the company declined to name them.