MM Research Institute launched a new magazine called anowise.
The first issue explores how humans should live as AI becomes natural and invisible.
It features interviews with leaders and Q&As with six companies.
What happened
MM Research Institute (MM総研) published the first issue of its new magazine 'anowise' on August 31, 2026. The issue is titled 'Reference for the AI Naturalizing Period' and compiles insights from interviews with frontline practitioners.
Why it matters
The magazine addresses what ethics and behavioral norms humans should hold during the 'AI naturalization' period, when AI becomes as invisible as air or water. It presents a compass for 'thinking well' through dialogues with leaders in business, education, and philosophy.
What to watch
The issue includes interviews with figures from Mercari, Ritsumeikan Elementary School, Osaka University, SoftBank, and Nikken Sekkei. It also features Q&A responses from six companies including NEC, Fujitsu, IBM Japan, AI inside, Gen-AX, and DAI Labs on implementing AI as a 'social OS'.
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The magazine arrives less than four years after ChatGPT's debut in 2022, a period in which generative AI has already reshaped business, education, and daily life. The publication frames this as a historical transition — the 'AI naturalizing period' — during which technology recedes into the background and people use AI without conscious effort. In response, the editorial approach is not to predict AI's trajectory but to explore what ethical frameworks and behavioral norms humans might adopt, drawing on conversations with practitioners across fields. The roundtable discussion includes voices from SoftBank, Nikken Sekkei, and the Information-technology Promotion Agency, while a separate section presents Q&A responses from six companies taking part in a survey conducted from April to May 2026.
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