Google Photos is launching Video Remix, an AI-powered video editing tool that can relight, restyle, and transform clips in seconds using the Gemini Omni model. The feature begins rolling out today to paid Google AI subscribers in 16 countries, including the U.S., India, and Japan, as Google pushes generative AI tools deeper into consumer apps to compete with Apple, OpenAI, and Adobe.
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Google Photos is rolling out a new 'Video Remix' feature powered by Gemini Omni that lets users edit and transform videos in seconds. The tool, accessible in the 'Create' tab, can apply cinematic relighting, swap backgrounds, and add artistic styles like watercolor or oil painting effects. Rollout begins today for eligible Google AI Plus, Pro, and Ultra subscribers in 16 countries including the U.S., India, Japan, Brazil, Mexico, and others.
Why it matters
Google is embedding generative AI video editing directly into its consumer photo app to compete with companies like Apple, OpenAI, and Adobe. By removing the need for professional editing skills or dedicated software, the feature aims to keep users within Google's ecosystem and give them another reason to stay on the platform.
What to watch
Video Remix is rolling out starting today to eligible Google AI Plus, Pro, and Ultra subscribers across the U.S., Argentina, Bangladesh, Brazil, Colombia, Egypt, India, Indonesia, Japan, Mexico, Pakistan, Philippines, South Korea, and Turkey.
Google Photos has been steadily adding generative AI capabilities to its app. The company recently introduced touch-up tools for removing blemishes and whitening teeth, and an AI feature that digitizes clothing photos into a virtual closet. Video Remix extends this pattern by bringing AI-powered transformation to video—a format that historically has required professional skills or expensive software to edit effectively.
The rollout to Google's paid AI subscription tiers (Plus, Pro, Ultra) signals Google's strategy to deepen integration of generative AI across its consumer products while building financial incentive for users to maintain subscriptions. By embedding video editing capabilities that would otherwise demand separate software, Google aims to increase the perceived value of staying within its ecosystem as it competes with Apple's growing AI features, OpenAI's consumer products, and Adobe's established suite.
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