Karamo Brown, the life coach from Netflix's 'Queer Eye,' has launched Kē, a wellness app that includes an AI digital clone of himself powered by startup Delphi, letting users access personalized fitness, nutrition, meditation, and real-time advice.

What happened: Karamo Brown released Kē, a wellness app available on iOS and Android with a $14.99/month subscription after a 3-day free trial. The app offers personalized fitness plans, nutrition guidance, meditation videos, community support groups, and an "AI Karamo" feature—a digital clone built by Delphi using interviews, podcasts, and other material—that users can chat with in real-time in Brown's voice.

Why it matters: Brown is part of a broader trend of celebrities partnering with AI companies to create digital replicas; however, he is addressing public concern about one-sided emotional attachments to celebrity chatbots and unauthorized use of likenesses by emphasizing that Kē is a tool for personal growth, not a substitute for human connection, and that it can direct users to real support resources when needed.

What to watch: Delphi plans to introduce agentic capabilities (AI that performs tasks on users' behalf) to Kē in the future; for example, the AI Karamo could adjust a user's workout plan directly in the app based on advice it gives. Brown noted that human oversight is in place, but users should be aware their conversation data is shared with Delphi.