Vori, an AI operating system for supermarkets, raises $22 million Series B to help independent grocers compete with Walmart and Amazon

Vori, a San Francisco startup founded by Brandon Hill, raised $22 million in Series B funding led by Chernyrock Capital (led by former TaskRabbit CEO Tracy Brown-Phillbot), with participation from Greylock Partners and The Factory. The company previously raised $10 million in Series A in 2022.

Vori's software automates grocery operations including payments processing, inventory tracking, supplier invoice reading, shelf price adjustments, and purchase order creation. Since launching in January 2024, the company has processed more than $500 million in payments across 55 cities and served more than 1 million consumers, with payments accounting for roughly 60% to 70% of revenue.

The company targets the 75% of U.S. grocery store operators outside the Walmart and Amazon duopoly, which together control a quarter of the U.S. grocery market. Hill says Vori expects to grow sevenfold in 2026 and again in 2027.