Astor raises $5M to offer AI financial advice via text for $15/month, undercutting traditional advisors

Astor, a new startup, just closed a $5 million seed funding round. The service connects to your existing brokerage account and sends you AI-generated investment tips and financial guidance via text message, priced at $15 per month.

Instead of paying 1% of assets under management (the standard fee for human financial advisors), you get an AI agent (software that makes decisions on its own) analyzing your portfolio and market conditions in real time, delivering specific recommendations to your phone without scheduling meetings or waiting for callbacks.

Younger investors and middle-income professionals who've been priced out of traditional wealth management—because advisors typically require $100k–$500k minimums—now have a way to get personalized guidance at less than the cost of a streaming subscription, creating a new entry point into professional-grade financial planning.

Astor is part of a broader wave of AI-powered financial advisors launching this year; the $15/month price point and text-based delivery are designed to compete directly with robo-advisors (automated investment platforms like Wealthfront) by adding AI-driven conversation and advice on top of basic portfolio management.