
An eight-month study of 200 employees by researchers Aruna Ranganathan and Xingqi Maggie Ye found that AI usage intensified workload rather than reducing it. BCG research separately identified a 'brain fry' effect where using AI on top of existing tasks makes work doubly or triply more effortful, leading to more errors and worse outcomes.
The problem stems from two brain limits: working memory can hold only three to five items at once (not seven as previously thought), and switching between tasks like 'prompt AI, then apply outputs' takes more than 20 minutes to recover focus. As AI fills formerly free time slots, employees' brains never fully rest and creative breakthroughs disappear.
For business leaders and managers: employees working this way drop details and lose productivity despite being busier. To reverse burnout, organizations should block out meeting-free quiet time for deep work and creative thinking, and train employees to use AI as a thinking partner (asking it to refine hypotheses) rather than just offloading work to it.
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