
Starbucks is replacing its traditional software vendors—Microsoft, IBM, and Oracle—by building custom applications in-house using AI coding tools, aiming to save $30 million(約48億円) in enterprise technology spending by 2026. The move signals a potential shift away from legacy software vendors and reflects how large enterprises can leverage AI to reduce dependency on expensive third-party systems; the market reacted sharply, with Microsoft and IBM shares falling 2.4% and 5.2% respectively.
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Starbucks is moving software development in-house and using AI coding tools to build its own applications, replacing systems from Microsoft, IBM, and Oracle. The company expects to save $30 million(約48億円) in 2026 on enterprise technology spending and $10 million(約16億円) on software spending alone, with a new inventory and maintenance system launching in late 2027.
Why it matters
Starbucks currently spends approximately $400 million(約640億円) annually on software—a target CTO Anand Varadarajan said earlier this year offered "clear opportunities to reduce the spend." The shift signals a major change in how large enterprises view software vendors, potentially affecting the revenue model of giants like Microsoft and IBM, whose shares fell 2.4% and 5.2% respectively within 24 hours of the announcement.
What to watch
Starbucks engineers are using AI-powered coding tools to build custom software faster and cheaper. Oracle's Simphony point-of-sales system, long used by Starbucks, may also be replaced as part of the company's review of "every contract and service."
Starbucks is undertaking a major overhaul of its technology infrastructure, moving software development in-house and using AI-powered coding tools to replace expensive commercial systems from Microsoft, IBM, and Oracle. According to a leaked internal presentation reviewed by Bloomberg, the Seattle-based coffee retailer currently spends approximately $400 million(約640億円) annually on software—a figure that CTO Anand Varadarajan said earlier this year presented "clear opportunities to reduce the spend."
The company's plan is ambitious and detailed. Starbucks expects to save $30 million(約48億円) in 2026 on enterprise technology spending, with $10 million(約16億円) of that coming directly from reduced software spending. More significantly, the company plans to launch a new inventory tracking and maintenance management system in late 2027 that will replace its existing Microsoft and IBM software. The presentation also indicates that Starbucks leadership is examining "every contract and service," raising questions about other vendors—particularly Oracle, whose Simphony point-of-sales system has long been used by Starbucks and may now be on the chopping block as the company develops a new point-of-sales system in-house.
The market reaction was swift and revealing. Within 24 hours of the Bloomberg report, Microsoft shares declined 2.4% and IBM lost 5.2%, reflecting investor concern about the erosion of enterprise software revenue. By contrast, Starbucks shares climbed 3% and are now up 25% year-to-date, signaling investor confidence in the cost-reduction strategy. Technology experts view the move as a watershed moment. Debbie Madden, founder of Stride, a New York-based consulting firm focused on agentic AI and software engineering, told Moneywise that the shift represents "cost-cutting on the surface and an ownership shift underneath," suggesting that Starbucks' real objective is not merely to save money but to gain direct control over the software that drives its operations.
Starbucks' decision to internalize software development represents a significant challenge to the traditional enterprise software vendor model. The company currently spends approximately $400 million(約640億円) annually on software from major vendors like Microsoft, IBM, and Oracle—costs that CTO Anand Varadarajan identified earlier this year as ripe for reduction. By deploying AI-powered coding tools internally, Starbucks is betting that custom-built systems will be both cheaper and better tailored to its operations than off-the-shelf enterprise solutions.
The market's immediate response underscores the stakes. Within 24 hours of Bloomberg's report on the leaked internal presentation, Microsoft shares fell 2.4% and IBM lost 5.2%, while Starbucks stock climbed 3% and now sits up 25% year-to-date. This divergence reflects investor concern that large enterprises may follow Starbucks' lead in reducing reliance on traditional software vendors. Technology industry experts frame the shift as more than cost-cutting: Debbie Madden, founder of Stride, a consulting firm specializing in agentic AI (software agents that autonomously perform tasks), described it as "cost-cutting on the surface and an ownership shift underneath"—implying that control over software architecture may matter more to enterprises than price alone.
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