ServiceNow launches AI Control Tower to govern enterprise agents, offering free access valued at $2 million for one year

ServiceNow announced the AI Control Tower, a governance layer that automatically discovers and catalogs every AI asset across an enterprise—models, agents, datasets, and MCP servers running on AWS, Azure, Google, Anthropic, and OpenAI. The product detects hallucinations, bias, and policy violations in real time and provides a 'kill switch' to pause, redirect, or stop any agent anywhere in the enterprise in a single action.

The company acquired Veza and Armis earlier this year to integrate their capabilities: Veza's access graph maps permissions across human, machine, and AI identities, while Armis extends visibility to OT, IoT, medical devices, and critical infrastructure. ServiceNow's argument is that most enterprises have conflated probabilistic AI (models that generate answers) with deterministic execution (workflows that must be right every time and traceable).

ServiceNow will cross nearly $16 billion in subscription revenue this year and projects revenue reaching $30 billion by 2030. The company saved half a billion dollars in 2025 through its own internal AI deployment. Gartner projects that 40% of agentic AI projects will fail by 2027—not because the AI lacks capability, but because it lacks governance.

ServiceNow is offering the AI Control Tower free for one year (stated $2 million value) to any enterprise ready to deploy it.