How much cheaper are the new Meta Glasses compared to the previous model?

The new Meta Glasses are priced at $299, compared with the previous Ray-Ban Display glasses which cost around $800.

What is the key technology in the new Meta Glasses?

The Meta Glasses run on Muse Spark, which is the debut model from Meta's newly formed Superintelligence Labs.

Meta held a 76.1% share of global smart glasses shipments last year out of 9.6 million total units shipped, according to IDC.

Yahoo Finance AIJun 29, 2026Jun 29, 2026, 19:01 JST1 min read

Meta Platforms has launched new AI-powered smart glasses at $299 through a partnership with EssilorLuxottica, cutting the price roughly in half compared to its previous Ray-Ban Display model.
The move comes as Meta controls over three-quarters of the global smart glasses market and signals that price competition in the category is intensifying.

What happened
Meta Platforms partnered with EssilorLuxottica to launch a new line of AI smart glasses priced at $299, a significant reduction from the previous Ray-Ban Display glasses which cost around $800. The new glasses, branded as Meta Glasses rather than Ray-Ban or Oakley, run on Muse Spark, a new chip from Meta's Superintelligence Labs, and come in rectangular and oval styles developed with Kylie Jenner.
Why it matters
Meta held a 76.1% share of global smart glasses shipments last year out of 9.6 million total units shipped, according to IDC. The lower price point may strengthen this dominant position and appears to have prompted rivals like Google and Apple to explore similar products.
What to watch
The $299 entry price is a key competitive lever. The glasses mark the debut of Muse Spark technology and represent Meta's first smart glasses without Ray-Ban or Oakley branding.

Summaries like this, in your inbox every morning.

How much cheaper are the new Meta Glasses compared to the previous model?: The new Meta Glasses are priced at $299, compared with the previous Ray-Ban Display glasses which cost around $800.
What is the key technology in the new Meta Glasses?: The Meta Glasses run on Muse Spark, which is the debut model from Meta's newly formed Superintelligence Labs.
What market share does Meta have in smart glasses?: Meta held a 76.1% share of global smart glasses shipments last year out of 9.6 million total units shipped, according to IDC.

AI-summarized, only the topics you pick — one digest a day via Email, Slack, or Discord.

Free · takes 30 seconds · unsubscribe anytime

Ask AI anything about this article. Q&As are published on this page for other readers too.